Leveraging digital transformation for intra-African trade: the development and impact of Swavelink
Abstract:The research addresses the pivotal role of digital transformation in enhancing intra-African trade. The study, practice-led and rooted in real-world applications, investigated the current state of digital technology utilization among traders in Kampala, particularly those engaged in the exchange of goods across East Africa. Despite trade’s critical role in regional economic integration, primary data collection revealed minimal adoption of digital tools among traders. This underutilization poses a significant barrier to the growth and efficiency of intra-African trade. Recognizing the vast potential that digital integration holds, the research culminated in the development of Swavelink, a social media and e-commerce platform designed to bridge this gap. Swavelink serves as both a communication and trading hub, enabling traders to expand their reach, streamline operations, and ultimately 43 14th – 19th October 2024